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The key factors that helped IBM increase qualified leads by 442%

Get the case study and see what you can use for your campaigns

Read this short case study and find out the key factors in an exceptionally successful lead generation campaign for IBM’s medical practice consulting business. As the copywriter on this multi-phase campaign I can take you inside this case study that has been showcased in a textbook on integrated direct marketing.

You'll discover some tips that could help you boost response in your next campaign. For instance:

  • The customer confusion IBM had to clarify before it could even begin to get prospects to consider its services
  • The “wedding  factor” and how it made prospects more receptive to IBM’s message
  • The headline that both complimented the target audience  and led them to question their technology
  • What IBM learned about the most effective medium to reach prospective customers

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