Unlocking an expert’s expertise by a nonexpert
As I listened to a new client talk about the intricacies of his company’s fund management solution I could tell this would be challenging writing assignment. I needed to take a complex topic and turn it into a white paper and other marketing materials. Now the point in creating these materials is not to go… [Continue Reading]
Is B2B selling harder than B2C?
According to a recent article in “Sales Machine,” B2B selling is not only harder than B2C it’s massively harder. Here are some of the reasons according to the article: REASON #1: The B2B buyer is vastly more sophisticated. For instance, because the Internet makes comparative pricing information publicly available, it is not at all unusual… [Continue Reading]
How software provider Sword Ciboodle markets on Twitter
Sword Ciboodle, which sells software to facilitate call centers and online FAQs, uses multiple Twitter streams to leverage the power of Twitter. At any one time the company has 5 to 7 people tweeting on the company’s behalf on their accounts.For instance, the analyst relations manager follows all the analysts that follow the company offline,… [Continue Reading]
Use YouTube Analytics to determine your most engaging content
Which of your videos on YouTube are the most engaging? Easy. Check your YouTube analystics platform. It will tell you the number of views your videos attracted as well as how long they held people’s attentin. Analyze the factors in those videos which proved to be most engaging and develop more content around those elements…. [Continue Reading]
Is email better than social media for your business?
Nowadays it seems like social media is the attention-getting young athlete performing on the field while email is the grandfather watching quietly in the stands. But which really gets more action for your brand? Here’s some surprising analysis from social media rockstar Chris Brogan. According to Brogan, “93% of people have a daily opt-in relationship… [Continue Reading]
What is the value of a Facebook “liker”?
Facebook released some studies on the value of a “liker.” There are a number of benefits, but to me this appears to be the key one: “ They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.” In other… [Continue Reading]
Tremor Media Acquires ScanScout -
The combined entity will be by far the largest independent video ad network and second in the general video ad space to Hulu (794 million). According to AdAge, the company is looking to release an IPO in the next 18 months. http://bit.ly/cTBSln Did you like this? Share it:Tweet
Reportlinker releases report on RFID technology
BCC estimates the total global market for RFID technologies at about $5.9 billion in 2009 and $6.4 billion in 2010. By 2015, BCC expects the market to grow to $11.3 billion, with a compound annual growth rate (CAGR) of 12.1% over the next 5 years. Reportlinker released a report that describes and analyzes the size… [Continue Reading]
The Rodney Dangerfield of B2B marketing
B2b autoresponders don’t get the respect they deserve. Sometimes they get lumped in and confused with email newsletters. They are related but different. Email newsletters work on an ongoing editorial calendar and are usually formatted as html. Autoresponders often work best as text emails , providing a more intimate feeling. They should feel and read… [Continue Reading]
7 Essential Elements of Successful Case Studies
Case studies are essentially problem – solution narratives. However, to flesh out a case study and make sure it communicates the messages you want to get across to your target audience, your case study must include these 7 essential elements. 1. The problem or challenge Define the problem clearly. Detail the situation the company (or… [Continue Reading]
