Archives for August 2010

Isolating the effectiveness of your SEO campaign

Question that came up in the emarketing group on Linkedin:

“How do I isolate the effectiveness of my SEO campaign? My industry is a tough one—anyone have any suggestions?”

The reference here is how does this marketer distinguish the effectiveness of her SEO vs the other marketing initiatives. Here is my response:

“You could specify one landing page for your SEO campaign and different landing pages for other efforts – and track the results that way. You can also use Google Analytics which will tell you how many people come from google searches – you can assume they’ve found you through your SEO efforts.”

For B2b SEO campaigns that get you to the top, go to B2b SEO

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