How software provider Sword Ciboodle markets on Twitter

Sword Ciboodle, which sells software to facilitate call centers and online FAQs, uses multiple Twitter streams to leverage the power of  Twitter. At any one time the company has 5 to 7 people tweeting on the company’s behalf on their accounts.For instance, the analyst relations manager follows all the analysts that follow the company offline, while someone else  focuses on competitors’ tweets.

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