Turning case studies into memorable web stories

Shipwire.com is one of the hottest new Internet companies - offering web-based shippnig and storage solutions. But it needed its story told on the web in a more engaging, evocative way, so it could communicate its benefits with more impact. That's when the company turned to me to write engaging case studies . . .

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Articles for corporate finance leader

Wrote and edited a series of articles for Deloitte. The articles positioned Deloitte as a leader in corporate finance for mergers &acquisitions. Articles covered topics such as IPO readiness, transition to new accounting standards and foreign investments.
See IPO article, accounting standards article, and foreign investment article.

Outsourcing White Paper

Outsourcing is one of the most important and challenging trends in global business. The white paper I wrote reveals a very surprising shift in global outsourcing,the implications and how one company stands to benefit.
Access White Paper

Making the Benefits Clear on a New Ultrasound Imaging System

When a Silicon Valley medical technology company developed new ultrasound surgical tools they called on me to get their story across. Through brochures, press releases, mailers, I communicated the benefits of their system, and helped increase sales by 44% over the previous year. Brochure

"Calling all MIS Managers"

Created provocative direct mailer and ad offering to get MIS managers to come to a demonstration of Ungerman Bass's (now part of Tandem), Access One hub,a centralized system to control and manage enterprise data.

Click for pdf

Making Software News

Objective: Let IT decision makers in broadcast newsrooms know that Newsmaker has the best software solutions to keep up with the demands of their fast-paced work.

Solution:Create impactful brochure (used as mailer as well as presentation), demonstrating its groundbreaking features. See StarDrive pdf

Turning LAN Managers into heroes

During the time I lived and worked in San Francisco, I did a lot of copywriting for clients in Silicon Valley. Among the clients were a number of technology publications.

For LAN Technology magazine I created a package appealing to the self-perception of LAN managers. It beat the control by over 5%. See pdf

Shaking Up the Insurance Industry

Life settlement changes the game for life insurance. It’s a win-win for financial advisors and policy holders. The marketing pieces I wrote and supervised helped NAF Funding, a leading company on life settlements, get the word out to policy holders and financial advisors. They included direct mail, a training manual, a video for cable TV and the web, and a video segment for PBS

Weather Hedging for Business

My client was looking to promote his brokerage which focused on weather hedging - a critical factor in the energy and utility industries. I created an ad using an image highly unusual in the industry and a headline that played off the image. The copy I wrote then explained the company's important "matchmaking" expertise in the weather hedging industry. With this ad, my client was able to attract three times the number of leads it had anticipated. Read Ad

Calling All Developers

Related Capital wanted to attract developers to its financing services. In this ad I wrote, a powerful image evokes the idea of building, getting in the trenches with you - and the copy points out Related's hands-on experience and the range of services it offers. The ad ran in trade papers and Related was very happy with the leads it helped generate. Read Ad

Industry Research Report

As the founding marketing communications director for Buyside Magazine, a publication for institutional invesotrs, I not only created marketing, but wrote editorial - industry overviews, research profiles, articles and more.

Here is a cover industry overview I wrote for the advertising industry, examining how consolidation is changing the landscape - and the move toward diversifying into "below-the-line" marketing services. Read Industry Overview

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