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Many writing services don't distinguish between the two. Yet they are different, requiring a different tone and approach. This is especially true in B2B where content needs to be directed at the right target, the right buying cycle, and in the right tone. And conversion copy needs to push the right response buttons persuasively yet professionally.
We have extensive experience and a stellar track record in both content and conversion writing...
Let's first take a look at our content writing service
We take a "sticky content approach."
We write content to stick to Google resulting in higher search engine rankings for longer periods. And we also write content to stick to prospects, addressing their interests, challenges and desire, making use of hooks, open loops, and story-telling tactics that engage readers and viewers.
We create content for each stage of the buying cycle, including:
- blogs/website content
- ghostwriting articles and ebooks
- email newsletters
- case studies
- white papers
- research reports
- training materials
- brochures
- presentations
- videos (educational, explainers, sales)
- press releases
- media kits
Conversion writing/direct response
Conversion copy that gets results needs to be hotter. It really takes top quality direct response copy to work. That's what we provide. My experience in direct response includes many years writing at top direct response agencies, such as Wunderman, FCB Direct, and others. As well as many direct response campaings, from classic mailers, to numberous online sales letters, sales letter videos, email sales letters, etc.
We work on numerous types of conversion/direct response writing assignments, including:
- landing pages
- sales pages
- sales letter videos
- email autoresponders (drip campaigns)
- email promotions
- ads
- direct mail
- TV
Talk to us about your b2b writing needs, whether it's content, conversion or both.
Call Leon Altman at 888-650-9714
or write leon @ altmancommunications.com
For an idea of fees, click here.
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